Have you claimed your .REALTOR Domain?
By Dawn Crawford
Posted on: Feb 5th 2015
If you haven't claimed your .REALTOR domain, why not? Are you willing to miss out on the benefits of the .REALTOR domain?
- Your .REALTOR domain will provide a competitive advantage for you in the marketplace.
- Your .REALTOR domain will give you the ability to clearly show your status as a REALTOR® in your website address.
- Your .REALTOR domain will prominently connect you to the $5 billion REALTOR® brand value – just like placing the REALTOR® membership trademark on your business cards or wearing a REALTOR® lapel pin.
Myths of .REALTOR
Myth#1 - My new web address will end in realtor.com.
FALSE. Your web address will end in .REALTOR, which replaces .com. This part of the URL is called the top-level domain (TLD) and comes after the last dot in the URL. .REALTOR is a top-level domain, like .com and .net.
Myth #2 - The .REALTOR domain only allows me to market my name and that doesn’t have much value.
FALSE. As a REALTOR®, it’s important to build your brand as a local, real estate professional, with something unique to offer in your market. REALTORS®, like other Internet users, often create domain names using their name alone or along with a combination of local or real estate keywords they foresee will help prospects find them.
.REALTOR domain names require, at a minimum, the use of your first or last name directly before .REALTOR, with the exception of numbers. The minimum requirements follow both the REALTOR® trademark guidelines of using the word REALTOR®, while still allowing for creativity to help prospects find you using keywords. For more on guidelines, click here.
Myth #3 – The FREE .REALTOR domains are sold out
FALSE. NAR is giving away 500,000 FREE .REALTOR domains, one per member for one year. To date, more than 89,000 domains have been claimed, which means you can still claim your FREE domain.
Once you claim your .REALTOR domains, don’t forget to incorporate it into your marketing materials, such as on business cards, in your client communications, and on listing and open house collateral.
What is .REALTOR?
NAR will provide the first 500,000 members who register with a FREE .REALTOR domain for one year. As a member you can purchase additional .REALTOR domains. view pricing
Claim your .REALTOR domain as soon as it’s available to take advantage of the exclusive benefits it provides you as a member of the National Association of REALTORS®.
I claimed my .REALTOR domains. Now what? It's time to integrate it into your marketing. read more